A nutrition writer can add value to your company’s website. Not only can targeted SEO content drive traffic to your site, but you can also build trust with your potential customers. So why hire a registered dietitian (RD) to do your nutrition writing? Here are five reasons why you should hire an RD as your nutrition writer.
1. RDs translate research for the public
There is new research published daily. Your potential customers are constantly seeing health and nutrition claims on the news and in their social media feeds. They want to know how that information applies to them. RDs are educated in translating highly scientific and technical research so they can disseminate the information to the public. Many RDs have their master’s degrees, thereby having extensive education regarding statistical significance and research methods.
Does your product provide health benefits supported by research? An RD nutrition writer can turn that research into easy-to-read and relatable copy to sell your product.
2. RDs are experts in nutrition
Would you like your website to gain credibility? RDs are credentialed food and nutrition experts. Not only are RDs required to complete a 4-year degree from an accredited program, but they also complete at least 1,000 hours of supervised practice in order to take the RD exam. Many RDs hold additional certifications (i.e., certified diabetes care and education specialist or certified specialist in sports dietetics) that require further education and testing.
People look to RDs for trusted nutrition information. Hiring an RD to do your nutrition writing will offer both authority and credibility.
3. RDs can engage your audience
RDs are well-versed in chronic disease management and health promotion. They know how to tailor a message to speak to specific audiences. Are you looking for health or nutrition content that aligns with your brand? An RD can create content that promotes your products and will engage your potential customers.
RDs keep up with current nutrition trends and they know how to appeal to your audience.
4. Hiring an RD nutrition writer saves time
You are busy. Anyone marketing a business can relate. So if you’ve got a lot on your plate, it’s time to delegate some of those tasks to the pros. A nutrition content writer can develop marketing copy, short-form content and graphics, and long-form content to improve the user experience on your website.
Love the look of infographics, but don’t have time to figure out how to make them? Hire it out! You can focus on what you do best so that your business continues to grow.
5. RDs can help build your brand
As your website becomes a source of trusted information, your brand is set apart from your competitors. A nutrition writer can provide SEO content that can increase targeted traffic. Targeted traffic=sales. Additionally, an RD can help you develop the voice of your brand. Your brand is unique. Let’s make sure your audience can recognize and remember you.
Along with brand recognition, a nutrition writer can regularly update your blog—ensuring your website has the most up-to-date info. Let your audience know you are still in business!
Do you need help with your website content and marketing copy? Want new content on your blog? Attention-grabbing graphics for your social media? I have a number of services that I offer to grow your brand and promote web traffic. Contact me today for pricing.
About the author
Erin is a registered dietitian and diabetes educator with almost 20 years of experience. She specializes in weight-inclusive diabetes care and prevention, intuitive eating, fitness, and women’s health. She works as a consultant and writer in the health and wellness space. Erin is passionate about empowering people to manage their own health and to have peace with food.